Colgate Transactional
Email Design
Dec. '20 Fe. '21
Colgate-Palmolive Company is an American multinational consumer products company and It specializes in the production, distribution and provision of household, health care, personal care and veterinary products. I helped redesign and designed a range of transactional emails across 3 different brands to be more engaging.
The Challenge
Colgate wanted a new look and more engaging design for their transactional emails across their main products. The problem with the old design was that it was text heavy and was getting a low open rate.
My Role
I worked as a UI and visual designer. My focus on these projects was to make it more visually appealing than it used to be. I was tasked to clean up the UI in an aim to increase the open rate of the emails.
Comparison of the before and after redesign
Order Delivered and Abondoned Cart
ShopSmiles by Colgate
This was a new product launched by Colgate Palmolive and they wanted a bold and fun email design. I focused on creating a visually appealing design that speaks very to the brand.
Order Cancelled and Welcome Email
Tom's of Maine
Tom's of Maine was going through a redesign and they wanted a design refresh to match the new brand and style.
Abandoned Checkout and Shipping Confirmation
Colgate recorded a significant increase in the email open rate.
Edward Young, Asif, Jason Steinberg.
The Room
Working remotely since 2018